CASE FILE / INKZ-001

INKZ — Forensic Audits
for Revenue.

We find where the revenue is leaking.

// CAIRNS / AUSTRALIA / 2026

01 / 07

02 / THE WEDGE

We don't charge to find the leaks. We charge to fix them.

INKZ runs forensic audits of small-business operations. Free diagnostic, two to three weeks, no obligation. If we find what we think we will find, we propose a bespoke engagement to fix it. If not, you keep the report.

03 / METHODOLOGY

The audit.

Every audit examines five categories where revenue typically leaks in mature small businesses. Each one is sized in dollars before any work is proposed.

01 Funnel

Funnel leaks.

Show rates, no-shows, cancellations. The gap between someone enquiring and someone actually walking through the door. Measured as a conversion rate against your enquiry volume.

02 Database

Database leaks.

Missing contacts, dormant customers, CRM hygiene that quietly removes people from your reachable audience. We count the contacts you can actually message against the contacts who have ever transacted.

03 Recurring Revenue

Recurring revenue leaks.

Recall compliance, repurchase rates, customers who buy once and quietly leave. Measured against your category's expected repurchase interval.

04 Pricing

Pricing leaks.

Average ticket below the ceiling. Unsold premium tiers. Attach rates left on the table. The delta between what you charge and what a comparable business in your market charges.

05 Acquisition

Acquisition leaks.

Untracked sources, blind paid-channel returns, marketing spend you cannot explain. Sized against what a same-category business spends to acquire a comparable customer.

// ENGAGEMENT MODEL

Walk-in or warm intro.

Conversation is the qualifier. No cold outreach, no funnel. If you're here because someone handed you a card, that is already sufficient context for a first call.

Free diagnostic audit.

Two to three weeks of focused analysis under NDA. Produces a proposal-grade written report. Each of the five categories above is sized in dollar terms. You keep the report regardless of what comes next.

Bespoke engagement proposal.

Custom scope, custom price. Typical range: $50,000 to $150,000 depending on what the audit found and what fixing it requires. No packages, no tiers.

Execution.

Three to six months. INKZ leads. Trusted contractors plug in per project. Reactivation campaigns launch in month one. Work is tracked against the dollar figures in the audit report.

04 / PRELIMINARY STATEMENT

Preliminary Statement.

Before we look at your books, an early read of what we suspect. Eight questions, ninety seconds, one preliminary statement signed by Anton. You decide whether it is worth a conversation.

05 / ABOUT

Anton.

ACT I / ORIGIN

I grew up inside the operating room of family businesses involved in over $40 million of exits. Business sales. Land sales. The slow, deliberate construction of wealth, observed from a kitchen table that doubled as a strategy room. I learned how money is actually made before I learned how it was supposed to be made.

ACT II / SCALE

At a privately-held Australian company that started under $10M annual revenue, I led the operational work that scaled it past $200M a year. The company can't be named publicly. The growth wasn't an accident. It was a sequence of correctly identified leaks, plugged in the right order.

ACT III / THE INSIGHT

What I see in small Australian businesses now is the same pattern, inverted. Twenty, thirty, forty years of trading. Product-market fit proven by the fact that the business still exists. And yet nobody has ever sat down and asked where the revenue is leaking. There are six- figure opportunities sitting in plain view, on every street, in every strip mall. Nobody is harvesting them.

That is what INKZ is for.

// EXHIBITS

These aren't claims about growth delivered for you. They're proof of proximity to the levers.

EXHIBIT A

Meta APAC.

Direct line to AU / ASIA 2IC at Meta. Singapore office visit. Summit invitations.

EXHIBIT B

TikTok Australia.

Founding beta tester. Scoped previously-restricted policy use cases. Helped convince board to allow a whitelist program (which subsequently extended to invite-only then application-based).

06 / CONTACT

Make contact.

Cairns, QLD, Australia.

If you're reading this after meeting Anton, book the coffee. If you're not, file a preliminary statement above.